Grade Designs
The Client
GRADE New York is a full-service architecture and interior design firm based in New York City. They offer exceptional interior and exterior design services for homes and businesses, from space planning and color consultation to product selection and installation.
The Project
Grade came to us with a specific goal to design their new website to beautifully display their previously completed projects in a portfolio type layout.
Upon our discovery call, we quickly discovered their website was outdated and didn’t reflect their capabilities. After diving deep into their brand and previous work, it was clear they needed a website that captured how prestigious their firm was and how successful their previous projects were.
Grade was very clear that they wanted a minimalistic design that utilized a fair amount of white space.
We used a combination of their existing brand guidelines, previous and new photography, and a buyer persona driven user flow to create a beautiful website experience.
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